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beauty copywriting

BRAND COPY FOR MEN’S BODY WASH

I was approached by an entrepreneur in New York who wanted help with a new grooming product: luxury body wash for men. He had already named his brand and needed extensive brand copy, including investor decks. He wanted attention-grabbing, sensuous and somewhat cheeky boilerplate and marketing

Beauty copywriting London

COPYWRITING FOR LONDON SPA

My boutique branding agency, Magnetic Ideas created a brand refresh for London spa Holistic Beauty. Our new name, Apple & Eve, reflected the idyllic and serene slice of Eden, where women could enjoy pampering treatments to revitalise body and spirit. We created the brand identity,

COPYWRITING FOR INNOVATIVE BARBER BRAND

My boutique branding agency Magnetic Ideas created the branding for Alchemy, a gentlemen barbers brand that wanted to be more: a supportive space for male conversation, solidarity and self-improvement (alongside a glass of fine whiskey). Copy: me, Design: Sabina Hassan.