As a luxury beauty copywriter, I write brand and marketing copy for a range of luxury beauty brands and retailers. Recently I've been writing about science-based luxury beauty brands in the US. These long-established brands have U/HNW clientele, including Hollywood celebrities. I've also written about
I've written brand and marketing copy for a range of beauty companies and brands, from established brands to ambitious start-ups. I write marketing copy, press releases on new beauty launches, and SEO-optimised beauty content, including interesting facts and research, rather than relying on product press
I was approached by an entrepreneur in New York who wanted help with a new grooming product: luxury body wash for men. He had already named his brand and needed extensive brand copy, including investor decks. He wanted attention-grabbing, sensuous and somewhat cheeky boilerplate and marketing
My boutique branding agency, Magnetic Ideas created a brand refresh for London spa Holistic Beauty. Our new name, Apple & Eve, reflected the idyllic and serene slice of Eden, where women could enjoy pampering treatments to revitalise body and spirit. We created the brand identity,
My boutique branding agency Magnetic Ideas created the branding for Alchemy, a gentlemen barbers brand that wanted to be more: a supportive space for male conversation, solidarity and self-improvement (alongside a glass of fine whiskey). Copy: me, Design: Sabina Hassan.
