As a luxury copywriter based in London, I work closely with heritage and luxury brands and ambitious start-ups. I also work with branding, design and communications agencies, crafting copy for high-profile global brands.
Luxury means different things to different people. Some desire conspicuous extravagance, others understated elegance. Your customers may prioritise your products’ superior quality and lasting value, or find comfort in the seamless service you provide. If your brand seeks to attract high- and ultra-high-net-worth individuals, you need a luxury copywriter with serious credentials.
I am a seasoned luxury copywriter with 20+ years’ experience in branding, marketing, editorial and design. I’ve worked in London, Miami and beyond, and with clients around the world. I deliver effective brand messaging and polished campaigns, websites, print or packaging, as well as strategic tone of voice guidelines.
Over the years, I have worked with clients in many sectors: luxury property, travel and lifestyle, professional business, financial services, psychology, art and design, fashion, beauty, food, furnishings and more. My education and experience give me a depth of understanding across a range of disciplines. This experience gives clients like you added value, in terms of understanding your business, your needs and your audiences.