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Writing for U/HNWI audiences

CONNECT WITH U/HNWI AUDIENCES

COMMUNICATING LUXURY

Luxury and aspiration mean different things to different U/HNWI audiences. Age, geography and income tell only part of the story. Different brands target different niche audiences within the luxury sector.

 

It’s time to sharpen up your brand’s appeal with your desired U/HNWI audience across all brand comms: strategic copy for a new launch, a polished rebrand, or sophisticated marketing copy that works with high-level customers.

  • Luxury is a necessity that begins where necessity ends.

    - Coco Chanel

  • Luxury is in each detail.

    - Hubert de Givenchy

  • For me, luxury is intelligence and quality.

    - Philippe Starck

  • I’m a man of simple tastes – I’m always satisfied with the best.

    - Oscar Wilde

  • For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule.

    - Michael Kors

  • The greatest luxury is being free.

    - Manolo Blahnik

Copy for luxury romantic travel destinations

Copywriting for Asprey’s luxury silver and crystal

Copy for luxury tour of the world’s top golf courses

Copy for Asprey’s luxury handbags

Copy for international residential developer

Copywriting for private jet holidays

WHAT IS LUXURY?

Today’s luxury consumers have a more personal interpretation of what luxury can be: unique experiences, seamless service, leisure time, bespoke products, highly personalised style.

THE LUXURY EXPERIENCE

Ensure your copywriting is speaking to the sophisticated customers you want to attract, whether that means the C-Suite, high-end millennial consumers in EMEA, travel aficionados in the US, luxury fashion consumers in Europe or international property investors.

LET’S TALK

Let’s discuss your needs – in person (Central London) or via Zoom, Teams or telephone.

CALL OR EMAIL