Ian Stone, Director Superbooths Europe
THE CLIENT. Superbooths Europe, is an experiential marketing company working with top brands at events, premieres, award ceremonies and in-store retail experiences. THE BRIEF. Superbooths needed a fresh website and some memorable copy to simulate the buzz its products add to parties and events. COPYWRITING. The brand is fun and exciting but also has serious business objectives. I built the website and designed ads with imagery that’s fresh and fun, but also with statistics showing the high ROI of the experiential photo booths. The copy is fun and cheeky, but also speaks to its B2B target audience, to show them the marketing is definitely worth the investment.
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Miranda Newsom | Copywriter | London
