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Copywriting & Branding

PR & social media campaigns for arts events

Increasing attendance with publicity and social media marketing.

THE CLIENT. Pullens Yards, an eclectic hub of creative businesses, artists and makers in the Elephant & Castle.
THE BRIEF. Twice a year at Open Studios, visitors can have a look inside the working studios, meet the artists and buy or commission work such as jewellery, furniture, fashion, ceramics, paintings, prints and sculpture. This ‘hidden gem’ desperately needed to be discovered by more people, so I was asked to help with PR, publicity and marketing from 2010-2014. I have also taken hundreds of photos of the yards, the artists and the work to help gain recognition for the events.
PR. I worked on PR and publicity, liaising with other members of the creative community. We’ve had coverage in Time Out, Evening Standard, influential art blogs and numerous specialist publications in the interiors, arts and crafts sectors. We’ve also helped publicise Open Studio’s family workshops (including my peg doll workshops) on channels such as Mumsnet.
SOCIAL MEDIA MARKETING. I set up and managed the Twitter and Instagram accounts between 2010-2014, which helped build positive relationships, both in the local community of Southwark and Lambeth and with artists and art lovers in London and beyond. Find out more about Pullens Yards at www.PullensOpen.org.

Want to talk about Copywriting?
Call +44 (0)7707 462300 or email Miranda
Miranda Newsom | Copywriter | London

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