I was delighted when designer Fay Sebel approached me to help craft the brand story for her new high-end furniture brand. Over a delicious breakfast (at German Gymnasium), I heard the fascinating details of Fay’s life, her inspiration and her furniture. Before I left, we’d already agreed the name for her new collection, Herstory. I suggested we name each piece for a different female icon, including many whose stories are rarely told – just as each piece of furniture has its own story, revealed in the unique colour and characterful wood grain of the ancient heartwood.
After the main brand story, purpose and mission, I wrote the 25 product descriptions, including a short bio of each eponymous heroine. What fun – especially researching each character and finding interesting new women to add to the pantheon, along with a few well-known icons.