Copywriting & Branding

Energy generator, strong influencer and deadline smasher

The team with the best players wins.

Jack Welch

Making a difference.

I’m a collaborative team member and positive leader. I try to spark positive change wherever I go, to help things work better, read better and look better. Here are a few examples from my last (contract) role:

At easyProperty, I helped set new standards for the tone of voice and brand look and feel. The website looked a bit gloomy and uninspiring, so my team and I tweaked the messaging and imagery. In brand research, our target audiences felt these were positive and much-needed changes. I also devised and helped deliver campaign landing pages, to improve tracking and conversions.

The brand’s printed campaigns were bland and not persuasive. I came up with the concept for a series of folded mailers with a positive message outside and a letter from the local agent inside. I worked with Senior Designer Tess Christiansen on style.

The existing iPad presentations (to be shared one-to-one in customers’ homes) had a ‘hard sell’ vibe. I worked with Senior Designer Jay Samra to create a more polished presentation with focused messages, to build trust and improve sales.

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