Chris Richards, Director of Hastings Adventure Golf
THE CLIENT. Adventure Golf, a seaside leisure attraction in the heart of Hastings.
THE BRIEF. Our client, Chris Richards is a respected international golf attraction consultant and has been running Hastings Adventure Golf in the heart of the seafront on England’s southern coast for many years. With the ongoing regeneration of Hastings and the influx of sophisticated eateries and venues (including the spectacular Jerwood Gallery opening up practically next door), it’s important that the brand and the site look current and appeal to residents and tourists in ‘the Shoreditch of Sussex’.
THE BRAND. We wanted the brand to match the sophisticated, contemporary and cultured identity springing up throughout the town, to be upmarket in an approachable way, maintaining a sense of fun and down-to-earth humour (it is crazy golf, after all).
BRAND STORY IMPLEMENTATION. The new branding will be incorporated across their signage, food packaging, cheeky staff uniforms and digital platforms.
THE TEAM. This was a Magnetic Ideas project. Creative Director: Miranda; Design: Sabina Hassan; Brand Strategy: Jess Rimmer