Copywriting & Branding

Seaside leisure complex rebrand

A new look, style and message for this Hastings business

Having always been sceptical about rebranding my company, I have to say how pleased I am that I took the plunge. Everything from the initial site visit, the creation of the brand identity through to the final design has embodied what the company is about. All of this has been fulfilled encapsulating my thoughts and ideas whilst incorporating the company’s future plans.

Chris Richards, Director of Hastings Adventure Golf

THE CLIENT. Adventure Golf, a seaside leisure attraction in the heart of Hastings.
THE BRIEF. Our client, Chris Richards is a respected international golf attraction consultant and has been running Hastings Adventure Golf in the heart of the seafront on England’s southern coast for many years. With the ongoing regeneration of Hastings and the influx of sophisticated eateries and venues (including the spectacular Jerwood Gallery opening up practically next door), it’s important that the brand and the site look current and appeal to residents and tourists in ‘the Shoreditch of Sussex’.
THE BRAND. We wanted the brand to match the sophisticated, contemporary and cultured identity springing up throughout the town, to be upmarket in an approachable way, maintaining a sense of fun and down-to-earth humour (it is crazy golf, after all).
BRAND STORY IMPLEMENTATION. The new branding will be incorporated across their signage, food packaging, cheeky staff uniforms and digital platforms.
THE TEAM. This was a Magnetic Ideas project. Creative Director: Miranda; Design: Sabina Hassan; Brand Strategy: Jess Rimmer