Copywriting & Branding

TOV, ad concepts and copy for property company

Rebranded messaging makes your business more relevant and believable

Absolutely brilliant! You have understood us perfectly.

Wendy Peterman, Director, Petermans

THE CLIENT. Petermans, a family-run estate agency established in 1962. With offices in Herne Hill and in Edgware, this distinctly London agency is one of the ‘good guys’, an honest and reliable alternative to corporate property giants. Relationships are key – the company prides itself on integrity and a truly personalised service. All staff are either family or practically are, having been with the business for over seven years. This means consistency, harmony and plenty of local knowledge.
THE BRIEF. The clients wanted to sharpen up their branding and messaging, to reflect the increasing value of the residential and commercial properties in their portfolio and the quality of their service.
THE BRAND. The new brand carries over the existing colours of their established and recognisable brand, but with a darker palette to reflect the serious nature of the transactions taking place. The capital letters of the name and clean lines of the logo sharpen up the look, giving a better reflection of the care and professionalism of the service they provide, with echoes of crisp architectural drawings.
THE COPYWRITING. I have written the company’s TOV guidelines and have created concepts and copy for advertising campaigns.
THE TEAM. On this project, I collaborated with my employees Jess Rimmer (Brand Strategy) and Sabina Hassan (Design).