Nancy Baynes, Energy Saving Trust
THE CLIENT. Energy Saving Trust, the social enterprise with a charitable foundation, delivers government programs to encourage people to improve energy efficiency in the UK.
THE BRIEF. EST commissioned me for copywriting projects, including 20 double-sided information cards attached to new appliances for sale in major retailers around the UK.
COPYWRITING. The cards were designed with the Dave and penguin characters. I had to read internal documents and make the sometimes complex information digestible (and reasonably interesting!) for a typical consumer buying a new product such as TVs, ovens, computers and boilers.