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Copywriting & Branding

Copywriting: Energy Saving Trust

Customer-facing copywriting for EST for use with top appliance and electronics brands in high street retail shops.

Miranda’s writing brings much-needed style and creativity to the sustainability agenda. Miranda is one of the most professional and approachable people I have worked with. A distinctly refreshing approach.

Nancy Baynes, Energy Saving Trust

THE CLIENT. Energy Saving Trust, the social enterprise with a charitable foundation, delivers government programs to encourage people to improve energy efficiency in the UK.
THE BRIEF. EST commissioned me for copywriting projects, including 20 double-sided information cards attached to new appliances for sale in major retailers around the UK.
COPYWRITING. The cards were designed with the Dave and penguin characters. I had to read internal documents and make the sometimes complex information digestible (and reasonably interesting!) for a typical consumer buying a new product such as TVs, ovens, computers and boilers.

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