Copywriting & Branding

Copywriting for family brands

Writing for parents and mums-to-be

Really tugs at the heartstrings, sums up what we do, yet isn’t at all too “cutesy”.
I love it, thank you and well done!!

Mary Brosnan, Director, Snug Nursery Schools

Family-friendly brands need expert copywriting and branding support to develop a trustworthy ethos, reputation and personality. I have over 15 years of experience writing websites, brand guidelines, marketing copy and editorial for child-centred brands, family-friendly businesses, children’s not-for-profits and parenting magazines.

Get tailored marketing copy, website copy, campaigns or strategic brand copy. I have written extensively about children’s fashion, child development, pregnancy and childbirth, child psychology, parenting and educational programmes. I was Head of Copy / Creative Lead at Gousto, the family-friendly recipe box company. I’ve directed photo shoots with children and family groups and storyboarded child-centred campaigns. I have branded children’s companies, including company names, tone of voice and brand guidelines.

I’m currently working extensively with luxury brands and U/HNWI target audiences. Please get in touch to discuss your precise requirements.

Get family-friendly copywriting.