Siobhan Kinsella, CEO, Kinsella Legal
CLIENTS. We created ads for a range of businesses, from a luxury travel company to Kinsella Legal, a boutique legal recruitment agency in the City of London. First, we evaluated the target audience, whether that was Financial Times readers, high-net-worth individuals interested in travel products or law firms in the City of London looking for high-calibre talent. Then we got our creative thinking caps on and got to work.
THE TEAM. On these projects, I frequently collaborated with my Magnetic team, Jessica Rimmer (Concepts, Strategy) and Sabina Hassan (Design).