James Allen, MD of Birch Studio Ltd
PROJECTS. I’ve worked on extensive homes and property copywriting projects for a range of clients and businesses. For several years I had a monthly column in House & Home Ideas magazine, writing about everything home-related, from furnishings to paint. I’ve worked with up-and-coming furniture designers and award-winning architectural lighting design company Inverse. I’ve written copy for Dmitry Velikovsky’s architecture, antiques and interior design websites. My company Magnetic Ideas rebranded property agency Petermans, including tone of voice guidelines and advertising concepts and copy. I’ve also written extensive editorial and advertorial copy about home furnishings and interior design for websites and magazines.