I oversaw copy and design teams to deliver digital, social media and print marketing content: ads, blogs, direct marketing, social media and email campaigns. To improve conversion rates, I created content for new landing pages, GIFs and videos.
Working with our cohesive teams, I helped set new standards for the tone of voice and look and feel of the brand. The easyProperty website looked a bit gloomy and uninspiring, so my team and I tweaked messaging and imagery to be more appealing and persuasive. In brand research, our target audiences felt these were excellent, much-needed changes.
On the social side, I managed the Facebook and Twitter accounts, organised the YouTube account and created playlists, and created a new Pinterest page. I also rolled out four branded Facebook pages for Local Property Experts. I worked closely with the Performance Marketing Manager on content for paid social and digital campaigns.