Jacquie Esparza, Director of Apple & Eve
THE CLIENT. Apple & Eve, a boutique beauty salon in Earl’s Court.
THE BRIEF. Our clients had an existing salon called Holistic Beauty, but felt customers didn’t quite understand their services, so they wanted a complete company rebranding, with new company name, corporate identity, stationery, beauty copywriting, website, ads, social media setup and email campaigns.
THE BRAND. For inspiration I went right back to the beginning, to the garden of Eden and the first woman, Eve. Eve is a powerful mythic symbol of female mystery, power, seduction and fertility. In Eden, Eve is surrounded by lush nature, in a peaceful haven. Apple & Eve provides a beautiful, female-centric haven amidst the bustle of London, a place where women can retreat and pamper themselves with nourishing and rejuvenating beauty treatments. My company Magnetic Ideas designed the brand and website. I have written all copy for the brand guidelines, ads and e-newsletters to existing clients. I am currently writing and distributing press releases to promote this revitalised business.
THE TEAM. On this project, I worked with my employees Jessica Rimmer (Brand Strategy) and Sabina Hassan (Design).