Robert Aldridge, Director
THE CLIENT. A new bespoke travel brand for high net-worth individuals in the UK, US and beyond.
THE BRAND. This high-end travel start-up needed a sophisticated brand and tone of voice to appeal to a sophisticated target audience. The luxury branding included a smart welcome pack, high-quality printed brochures and evocative ads in the Financial Times to highlight the most sought-after golf courses, destinations and hotels on earth.
THE WEBSITE. I wrote copy for a high-impact microsite and full corporate website to appeal to the audience: high net-worth individuals with a deep knowledge of travel destinations, luxury hotels and golf courses around the world.
THE TEAM. On this project, I worked with Jessica Rimmer (Brand Strategy) and Sabina Hassan (Design).