Robert Aldridge, Director, CSG Golf
THE CLIENT. CSG Golf, a new bespoke travel and events company for high net-worth individuals in the UK, US and beyond.
THE BRIEF. This high-end travel start-up needed a sophisticated brand and tone of voice for their company, to be rolled out in high quality brochures, business cards, websites and advertising.
THE BRAND. The client wanted a strong and elegant brand to resonate with its sophisticated target audience. Each interaction between client and travel company must be a seamless experience, matching the quality of service in the company’s tours. The luxury branding includes a beautiful welcome pack, high-quality printed brochures and evocative ads that highlight the most sought-after golf courses, destinations and hotels on earth.
THE FINANCIAL TIMES ADS. We have designed several ads to appear in the Financial Times and other publications, appealing to the high net-worth individuals who comprise the FT readership, who are interested in luxury travel brands.
THE WEBSITE. I designed and wrote a high-impact microsite very quickly, so people could see the details of their first tour. We also created a corporate website, which highlights the full range of bespoke travel services and consultancy provided by this company. It’s written to appeal to high net-worth individuals with a deep knowledge of travel destinations, luxury hotels and golf courses around the world.
THE TEAM. On this project, I worked with my employees Jessica Rimmer (Brand Strategy) and Sabina Hassan (Design).