If you’re asking yourself “How Do I Name My Company?” you’re not alone. As brands become more global, entrepreneurs are searching for a unique name that stands out from the crowd (but still has an available URL). Choosing a business name or new product name can be emotionally charged, fraught with individual taste and associations – your friends, family and employees will all have an opinion, as will your customers.
Startup business names go in cycles, just like baby names. The parents who named their newborns Isla and Riley last year may consider their little darlings ‘one of a kind’, but with the 8th most popular names of the year, they won’t exactly be unique.