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COPYWRITING FOR FAMILY AUDIENCES

COPYWRITING FOR FAMILY-FRIENDLY BRANDS

AUTHENTIC COPY FOR FAMILY AUDIENCES

Get expert branding and copywriting for family-focused customers, to reflect your brand ethos and enhance your reputation as trustworthy, ethical and caring. I have over 18 years of experience writing websites, brand guidelines, marketing copy and editorial for child-centred brands, luxury family-friendly businesses, children’s not-for-profits and parenting magazines.

luxury copywriting for family brands

LUXURY COPYWRITING FOR FAMILY BRAND

copywriting for family brands

BRAND COPY FOR AWARD-WINNING EDUCATIONAL TOY

copywriting for family brands

EDITORIAL COPY ON PREGNANCY, BIRTH AND BABYHOOD

copywriting for family brands

FAMILY TRAVEL COPYWRITING

copywriting for family brands

COPY FOR A FASHION START-UP

MARKETING COPY AIMED AT GROWING FAMILIES

FAMILY-FRIENDLY COPY AND BRAND MESSAGING

I work with family-friendly brands and ambitious entrepreneurs to craft strategic copy that connects with expecting mothers, dads-to-be, parents of babies and toddlers, and parents of older children and teenagers.

 

Get tailored marketing copy, website copy, campaigns or strategic brand copy. I have written extensively about child development, pregnancy and childbirth, child psychology, children’s fashion, products and toys, parenting and education. I was Head of Copy / Creative Lead at Gousto, the family-friendly recipe box company. I’ve directed photo shoots with children and family groups and storyboarded child-centred campaigns. I have branded children’s companies, including company names, tone of voice and brand guidelines.

LET’S TALK

Tell me your precise needs – in person (Central London) or via Zoom, Teams or telephone.

CALL OR EMAIL

  • I wholeheartedly recommend Miranda’s services for any writing projects that have to bridge the divide between the commercial and the human, the witty and the effective.

    - Archie WhitworthEditorial Director, Flag Communications

  • Miranda brings our brand to life in an engaging, creative way, giving us our own unique voice. She articulates what we are trying to say in terms of meaning, values and appeal to customers in the luxury travel markets.

    - Pieter Van Der ScheeSenior VP Sales, Abercrombie & Kent

  • Truly amazing work.
    You’ve done an astounding job... truly truly love it!!!

    - Kristina JonicaSenior Marketing Executive, Luštica Bay, Montenegro

  • Flippin’ heck Miranda, you’ve nailed it! Thank you. Your service and speed have been incredible. You’re the real deal.

    - Mark PersaudFounder, Divine Aesthetic Digital Consultancy

  • Amazing – your work is exquisite!

    - Elena LjiljanićMarketing Manager, Luštica Bay, Montenegro

  • I have hired Miranda on several occasions for projects with international clients (mainly from Moscow and Spain). Miranda offers a very professional and reliable service. She's a delight to work with and I highly recommend her services.

    - James AllenFounder, Birch

  • Miranda is everything I could ask for from a writer. She has a beautiful, easy-to-read style, her research skills and contact list are second to none, and she never fails to meet her deadlines. Perhaps not so important, but a distinct bonus, is that she's a really nice person.

    - Rachel DarkeWriter, publicist, editor

EXPLORE OTHER SECTORS

  • woman Asprey handbag audiences
  • sustainability copywriting

LUXURY PROPERTY

LUXURY LIFESTYLE

SUSTAINABILITY COPYWRITING

BEAUTY & GROOMING