Rachel Southwood, MD, Giraffe Media (Publisher of Wedding Ideas) & Giraffe Leisure (Tiger Bills and more)
CLIENTS. I’ve written vibrant and interesting copy about travel and honeymoons for over 15 years for a variety of websites, publications and clients. I wrote two advertorial inserts for The Islands of The Bahamas about destination weddings and honeymoons. In one case I also travelled to The Bahamas to direct the photo shoots for the project. I have written a 52-page brochure for luxury travel brand CSG Golf and numerous features and advertisements.
My route into copywriting was journalism. I was a Features Editor at Hearst UK for five years, writing easy-to-read copy and advertorials about travel, fashion, beauty, financial planning, food and drink and relationships. Before that I was Creative Director of Honeymoon magazine (based in Miami), where I penned travel features, features on beauty, fashion, relationships and sex, and a relationship-based horoscope column. While at Honeymoon, I wrote an advertorial magazine about destination weddings in The Islands of The Bahamas, coordinating with the client and flying to The Bahamas to oversee fashion shoots at various locations.