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Copy & Content

Energy generator, strong influencer and deadline smasher.

The team with the best players wins.

Jack Welch

Making a difference.

I’m a collaborative team member and positive leader. I try to spark positive change wherever I go, to help things work better, read better and look better. Here are a few examples from my last (contract) role:

At easyProperty, I helped set new standards for the tone of voice and brand look and feel. The website looked a bit gloomy and uninspiring, so my team and I tweaked the messaging and imagery. In brand research, our target audiences felt these were positive and much-needed changes. I also devised and helped deliver campaign landing pages, to improve tracking and conversions.

The brand’s printed campaigns were bland and not persuasive. I came up with the concept for a series of folded mailers with a positive message outside and a letter from the local agent inside. I worked with Senior Designer Tess Christiansen on style.

The existing iPad presentations (to be shared one-to-one in customers’ homes) had a ‘hard sell’ vibe. I worked with Senior Designer Jay Samra to create a more polished presentation with focused messages, to build trust and improve sales.

Get positive energy on your team

Say hello. See my work.

10 reasons to choose me to lead your copy and content teams:

(N.B. This is no place for shrinking violets.)
1. VERSATILE I’ve created B2B and B2C content for a range of sectors: business, beauty, apps, property, psychology, travel, e-learning, food, luxury lifestyle, FMCG, sustainability – practically the lot.
2. CONCEPTUAL With a background in art and design, I know that copy, typography and imagery work best as team players. I have worked as a Creative Director, copywriter, journalist, designer and marketer, so bring a broad range of skills to the party.
3. INTERNATIONAL I am a US and UK citizen and understand the subtle differences between British and American English (and cultural sensibilities). I can create content for international audiences.
4. POSITIVE I’m an inspiring and collaborative influencer and manager. I care (a lot) and motivate my teams to pursue excellence and extend their skills. In my latest role, I was hired to manage the copywriting team, and within three months was overseeing the design team as well.
5. METICULOUS Some might say ‘pernickety’ (or ‘persnickety’ in America), but I prefer a more positive spin on editing and proofing.
6. INDEFATIGABLE I’ve been a roofer and a waitress, so obvs not averse to a little elbow grease.
7-10. (abridged – you haven’t got all day):
DEDICATEDENTREPRENEURIAL • COLLABORATIVE • COMMERCIAL

Not to say I don’t have faults (you might want to hide the custard creams).

Need a creative head of content or senior content manager?

Say hello. See my work.

You may also be interested in these copywriting projects:
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